Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at... Read full bio
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop...
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information...
...use social (in fact, on a wish-list of small biz marketing entrepreneurs rank amassing Facebook Facebook To quote Seth Godin, "How can you squander even one more day not taking advantage of one of the greatest shifts of our generation," Strauss writes...
...Hit the Books "The best SEO tool I've ever encountered is The Purple Cow , a book by Seth Godin. This book makes the case that investing your resources into developing an amazing and viral product is better than any marketing or SEO campaigns. Instead...
...over and over (some of his go-to recommendations are The E-Myth by Michael Gerber and Purple Cow by Seth Godin, which he "tells everyone" to read). Nurture Your Fan Base. Once you’ve developed this incipient fan community, says Michalowicz, it’s...
...and found the five books I’m currently working on delving into: Whatcha gonna do with that duck?, Seth Godin Competitive Strategy, Michael Porter Onward, Howard Schultz How to Win Friends and Influence People, Dale Carnegie Blue Ocean...
...congruent with your purpose and destiny. 10. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Author: Seth GodinSeth Godin is so visible in the marketing world that he is like a global beacon. I read this book...
...thoughts - I’m merely applying known concepts to a specific situation. Michael Hyatt’s book Platform and Seth Godin’s book Tribes explores this concept in-depth and I highly recommend both books. So yes, in a way, Greenlight is in fact a...
...to create your own career. Waiting to be picked vs. picking yourself In this insightful article, marketing guru Seth Godin alludes to how, in the past, you needed to wait to be picked. First, you had to have the right skills, knowledge and...
...she is a true authority on copywriting and producing the kind of content that builds a business. When Seth Godin appeared in The Writer Files, he listed Sonia as one of his favorite authors. When I asked him to comment on Sonia’s appearance in this...
...DNA — and how they intertwine. Storyteller (Marketer DNA) Above all else, marketers have been storytellers. One of Seth Godin’s popular books was All Marketers Are Liars — which he recently rechristened as All Marketers Tell Stories — that...
...But the real intent of this verbiage was to collect data about people’s hip replacements and pacemakers. Seth Godin has said that if a billboard displays the four words, “Free coffee, next exit,” then no other words are necessary. Even if what...
...use social (in fact, on a wish-list of small biz marketing entrepreneurs rank amassing Facebook Facebook To quote Seth Godin, "How can you squander even one more day not taking advantage of one of the greatest shifts of our generation," Strauss writes...
...manage the flow of their content in a reasonable and more personal way, creating value through scarcity, as Seth Godin has wisely recommended previously . Am I missing something? What’s your take on this? Image credit: Barley Fitz (Flickr...
...This process of amplifying the network and message can quickly spread and generate a movement for change. As Seth Godin points out in his book Tribes '[m]ost organisations spend their time marketing to the crowd. Smart organisations assemble the tribe.'...
...intractable problems. The importance of surrounding yourself and spending time with people you admire has been widely discussed. Seth Godin, author of several books including Free Prize Inside, Forbes Business Book of the Year in 2004, said " Who you...