Authors >
Paul Schoemaker

Paul Schoemaker

Paul Schoemaker

Paul J. H. Schoemaker, PhD, a world-renowned authority on decision making and scenario-based strategic management, is chairman and CEO of Decision Strategies International, Inc. Formerly a strategic planner with Royal Dutch/Shell's scenario-planning group in London, Dr. Schoemaker has coauthored several books, including Decision Traps and Winning Decisions. In 2000, he co-edited Wharton on Managing Emerging Technologies and coauthored Peripheral Vision (both with George Day). His latest books are Chips, Clones and Living Beyond 100 and Brilliant Mistakes. Schoemaker is the author of a landmark 1995 article, "Scenario Planning," the second most requested reprint in the... Read full bio

X Are you a fan?

Find out about new releases by this author, recommendations, special offers, and more.

Profiting from Uncertainty will be released on December 25, 2012 in eBook
Dec 25, 2012
Profiting from Uncertainty is now available in eBook
Dec 25, 2012
Excerpt:
Excerpt 1 from Profiting from Uncertainty
Aug 30, 2012
Profiting from Uncertainty will be released on July 11, 2002 in
Jul 11, 2002
Profiting from Uncertainty is now available in
Jul 11, 2002
Profiting from Uncertainty will be released on July 02, 2002 in Hardcover
Jul 02, 2002
Profiting from Uncertainty is now available in Hardcover
Jul 02, 2002
Excerpt:
Table of Contents from Profiting from Uncertainty
Prior to Dec 19, 2008

Authors on the Web

Hebrew Union College, September 7, 2012
...re not trying hard enough. Embrace your mistakes. And don’t settle for timid little ones. Make what Paul Schoemaker calls “brilliant mistakes,” big, bold, brave ones that can lead to major insights and breakthroughs in your life. In the 1979...
International Business Times UK, July 5, 2012
...Author of Winning Decisions and the new Brilliant Mistakes Paul Schoemaker likens critical thinking to physical fitness. When you’re "decision fit," he says, you have good reflexes...
International Business Times Canada, July 5, 2012
...Author of Winning Decisions and the new Brilliant Mistakes Paul Schoemaker likens critical thinking to physical fitness. When you’re "decision fit," he says, you have good reflexes...
Lab Manager, June 19, 2012
...improving those areas. Encourage mistakes “Perfectionism can lead to myopia and to not searching widely” for solutions, says Paul Schoemaker, a professor of marketing at the University of Pennsylvania’s Wharton School. As a society, “we emphasize...
Lab Manager, June 14, 2012
...improving those areas. Encourage mistakes “Perfectionism can lead to myopia and to not searching widely” for solutions, says Paul Schoemaker, a professor of marketing at the University of Pennsylvania’s Wharton School. As a society, “we emphasize...