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Ed Keller

Ed Keller
Photograph by Kevin Van Tassell

Ed Keller

Ed Keller is the CEO of the Keller Fay Group, and has been called “one of the most recognized names in word of mouth.” The publication of his first book, The Influentials, has been called a “seminal moment in the development of word of mouth.” He is a past President of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council. He lives in New York.

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Excerpt:
Introduction from The Face-to-Face Book
Jun 20, 2012
The Face-to-Face Book will be released on May 22, 2012 in Hardcover, eBook
May 22, 2012
The Face-to-Face Book is now available in Hardcover, eBook
May 22, 2012
The Face-to-Face Book is now available in eBook
May 22, 2012
The Face-to-Face Book will be released on May 22, 2012 in eBook
May 22, 2012

Authors on the Web

France24, August 23, 2012
...9.45 pm Paris time. Latest update: 23/08/2012 - advertising - business - Facebook - Internet - Twitter Ed Keller, co-author of 'The Face-to-Face Book' Companies around the globe are trying to big up their brands on sites like Facebook and...
Kirkus Reviews, June 28, 2012
...consultancy devoted not to the Twitterverse but to good old-fashioned word of mouth. In their new book, CEO Ed Keller (The Influentials, 2003) and COO Brad Fay delve deep into the fallacies behind the “Social Media Gold Rush,” and give great thought...
PR Week US, June 25, 2012
...a success with flawless execution, helped by a masterful checklist. Cultivate relationships – Face to Face Boo, by Ed Keller and Brad Fay With 90% of conversations happening offline, we are reminded that social is more behavioral than technological and...
Lake Wylie Pilot, June 14, 2012
...James, 150 pages ($17.95) 6. "The Face-To-Face Book: Why Real Relationships Rule in a Digital Marketplace" by Ed Keller and Brad Fay; Free Press, 304 pages ($26) 7. "New Power Base Selling: Master the Politics, Create Unexpected Value and Higher Margins,...
Vocus PR, May 25, 2012
...on business, marketing, publishing and culture. The Face-to-Face Book : Why Real Relationships Rule in a Digital Marketplace by Ed Keller and Brad Fay Synopsis : Keller and Fay offer key insights and recommendations for how businesses, both large...
BusinessIdeas4you.com, January 10, 2013
...you can. §         Don’t over-rely on email or text-based communications. The key to forming real relationships, as Ed Keller and Brad Fay so clearly outline in The Face-to-Face Book, requires personal interactions. As they say: “ real...
Mountain Democrat, December 10, 2012
...SOMERSET — After an absence of nearly 10 years, Ed Keller returns to the El Dorado County Planning Commission seat he vacated in 1979. Tomorrow?s commission meeting will see Keller taking the place of Bill Johnson, who is retiring ?...
Mashable, December 6, 2012
...enjoy the same kind of lift from providing a product or service that consumers are authentically interested in. Ed Keller, CEO of Keller Fay, a marketing research firm, says that nearly 90% of discussions about brands happen in real life and the rest are...
Equities.com, November 18, 2012
...Tom Brett, there with his wife, Mary; Lew Ward, there with his wife, Myra; Steve Malcolm; DeVier Pierson; Ed Keller; there with his wife, Marilyn; Ike Glass, there with his wife, Marybeth; Glen Johnson; Jay O'Meilia, there with Hannah Illig; Fred...
Individual.com, November 18, 2012
...Tom Brett, there with his wife, Mary; Lew Ward, there with his wife, Myra; Steve Malcolm; DeVier Pierson; Ed Keller; there with his wife, Marilyn; Ike Glass, there with his wife, Marybeth; Glen Johnson; Jay O'Meilia, there with Hannah Illig; Fred...
Tulsa World, November 18, 2012
...Tom Brett, there with his wife, Mary; Lew Ward, there with his wife, Myra; Steve Malcolm; DeVier Pierson; Ed Keller; there with his wife, Marilyn; Ike Glass, there with his wife, Marybeth; Glen Johnson; Jay O'Meilia, there with Hannah Illig; Fred...
Columbus Alive, November 14, 2012
...North meadery last month. Artist Heidi Kambitsch included fur sculptures in the stall, and her friend, tech guru Ed Keller, and Brothers Drake co-owner Sarah Jones took care of the other bathroom. Dubbed Musical Spaceship, they covered the bathroom wall...