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Bruce Bodaken
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Bruce Bodaken

Bruce Bodaken is Chairman, President, and CEO of Blue Shield of California, a 3.3 million-member not-for-profit health plan that serves the commercial, individual, and government markets in California. During Mr. Bodaken's five-year tenure as CEO, Blue Shield's membership has more than doubled and company revenues have risen from $3 billion to nearly $7 billion. Before embarking on a career in health care, he taught philosophy at the college level. In addition to his work at Blue Shield, Mr. Bodaken serves on numerous professional and civic boards, including the board of directors of the California Business Roundtable; America's Health Insurance Plans; and the... Read full bio

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Bruce Bodaken's Books

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The Managerial Moment of Truth
The Managerial Moment of Truth The Essential Step in Helping People Improve Performance By: Bruce Bodaken and Robert Fritz
This edition: Trade Paperback, 208 pages
Publication date: May 16, 2011
The Managerial Moment of Truth explains a powerful new concept that can dramatically improve performance and increase productivity, at no cost, in virtually any company or organization. Developed by organizational consultant...
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Other Formats: eBook