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Brad Fay

Brad Fay
Keith Griesinger

Brad Fay

Brad Fay is the Chief Operating Officer of the Keller Fay Group. Brad won the Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, a continuous measurement system for all consumer conversations about brands and companies, both offline and online. He lives in New Jersey.

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Excerpt:
Introduction from The Face-to-Face Book
Jun 20, 2012
The Face-to-Face Book is now available in eBook
May 22, 2012
The Face-to-Face Book will be released on May 22, 2012 in Hardcover, eBook
May 22, 2012
The Face-to-Face Book is now available in Hardcover, eBook
May 22, 2012
The Face-to-Face Book will be released on May 22, 2012 in eBook
May 22, 2012

Authors on the Web

For Brands, Experience-Driven Word of Mouth Sparks the Most Action / New Keller Fay Group Research Reveals That Over 50% of Conversations Triggered by an In-Person Experience Spark Pass Along and Purchase
FinanzNachrichten.de, May 20, 2013
...leads to powerful advocacy coupled with sizable lifts in awareness as well as purchase intent." According to Brad Fay, COO of Keller Fay Group, "With all the enthusiasm over social media, it is easy to forget that the most powerful WOM starts with a...
Keller Fay Group Hires Tommy Crawford and Matt Phillips
FinanzNachrichten.de, May 10, 2013
...forms of word of mouth about products, services and brands. The firm was founded by Ed Keller and Brad Fay, co-authors of the recently published book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Keller is also coauthor of...
'Face-to-Face': Why Word of Mouth Still Beats Social Media
Kirkus Reviews, June 28, 2012
...to good old-fashioned word of mouth. In their new book, CEO Ed Keller (The Influentials, 2003) and COO Brad Fay delve deep into the fallacies behind the “Social Media Gold Rush,” and give great thought to the media strategies that really work best...
What will you 'soak' in this summer?
PR Week US, June 25, 2012
...flawless execution, helped by a masterful checklist. Cultivate relationships – Face to Face Boo, by Ed Keller and Brad Fay With 90% of conversations happening offline, we are reminded that social is more behavioral than technological and that it's time...
Future tense
Investment News, May 31, 2013
...understanding that the advisers were told earlier this week that Allied Beacon was under its net-capital requirement,” said Brad Fay, president of recruiting firm IBDSearch LLC. “That means the brokers can't buy securities for clients and can only...
Questions raised about broker-dealer's financial health
Investment News, May 30, 2013
...understanding that the advisers were told earlier this week that Allied Beacon was under its net-capital requirement,” said Brad Fay, president of recruiting firm IBDSearch LLC. “That means the brokers can't buy securities for clients and can only...
Uni have a degree of pride in new jersey
Townsville Bulletin, May 24, 2013
...REFRESH: University players (from left) Daniel LeFeuvre, Dale Toby and Brad Fay in the new jersey | Photo: FIONA HARDING UNIVERSITY aim to transform a bright new look into an even brighter future. While points, let alone victories, have been hard...
Positive brand experiences start word-of-mouth conversations
TechJournal South, May 20, 2013
...coupled with sizable lifts in awareness as well as purchase intent.” Word of mouth provides credibility According to Brad Fay, COO of Keller Fay Group, “With all the enthusiasm over social media, it is easy to forget that the most powerful WOM...
For Brands, Experience-Driven Word of Mouth Sparks the Most Action
Hollywood Industry, May 20, 2013
...leads to powerful advocacy coupled with sizable lifts in awareness as well as purchase intent." According to Brad Fay, COO of Keller Fay Group, "With all the enthusiasm over social media, it is easy to forget that the most powerful WOM starts with a...
For Brands, Experience-Driven Word of Mouth Sparks the Most Action New Keller Fay Group Research Reveals
Live-PR.com, May 20, 2013
...leads to powerful advocacy coupled with sizable lifts in awareness as well as purchase intent." According to Brad Fay, COO of Keller Fay Group, "With all the enthusiasm over social media, it is easy to forget that the most powerful WOM starts with a...
For Brands, Experience-Driven Word of Mouth Sparks the Most Action
TMC Net, May 20, 2013
...leads to powerful advocacy coupled with sizable lifts in awareness as well as purchase intent." According to Brad Fay, COO of Keller Fay Group, "With all the enthusiasm over social media, it is easy to forget that the most powerful WOM starts with a...